Terms & Conditions.

Services

Jinello provides creative strategy and cinematic product-ad production for business clients, including direct-to-consumer (DTC) product brands. The advertised Jinello Cinematic Ad System includes a 60-minute strategy session at the start of the project, a review of existing ads and performance data, three creative concepts with scripts and storyboards and an explanation of why they fit the brand, and nine finished videos: three cinematic ads with three hook versions each. The videos are delivered in 9:16 or 16:9 format, as chosen by the client, intended for Meta, TikTok and YouTube. Media buying, campaign management, advertising spend, guaranteed campaign outcomes and source files are not included. The signed project agreement specifies the exact deliverables and takes precedence over these standard terms where the two conflict.

Free consultation

The initial consultation is free and does not oblige either party to enter into a paid project. It is used to discuss the product, current advertising, goals, and whether Jinello is a good fit. Jinello may decline a project. If a prospective client misses a scheduled call without notice, Jinello does not have to offer another free appointment.

Booking and payment

Full payment of the agreed package price is required upfront before any work begins. Jinello sends the invoice after the project agreement has been signed, and the client pays within 7 calendar days of the invoice date. If payment is not received in time, Jinello may cancel the agreement and release the reserved time. The client pays all bank, transfer and currency conversion costs, so that Jinello receives the full invoiced amount. The advertised Jinello Cinematic Ad System is a one-time project priced at USD $1,350 per batch, unless a different price is confirmed in writing. Applicable taxes and any additional approved charges are specified in the invoice or written order.

Jinello starts work after receiving payment. Additional work outside the agreed scope requires a separate quote and the client’s approval.

Client cooperation and delivery

The advertised production window is 21 calendar days after kickoff. After payment, Jinello schedules the strategy session with the client and then sends an email listing the materials it needs. Kickoff takes place once payment has been received, the strategy session has taken place and the client has supplied the requested materials. The client is responsible for supplying accurate product information, usable assets, relevant performance data, prompt decisions, and the necessary rights to materials it shares. The client should provide feedback or approval within two business days of each delivery; late responses extend the timeline by the length of the delay. Jinello will communicate material production delays as soon as reasonably possible.

Client materials and ad account access

The client supplies the product information, images, logos, music and other materials needed for the project, and confirms it has all rights needed for Jinello to use them. The client indemnifies Jinello against any third-party claims arising from materials supplied by the client or from product claims approved by the client.

For the analysis, the client gives Jinello view-only access to the relevant ad accounts, or supplies exports of the data. Jinello never changes campaigns, budgets or settings in the client’s accounts.

AI tools and third parties

Jinello creates the work with AI tools, such as AI video, image and voice generators, combined with editing software. AI-generated elements may resemble existing content, and their copyright protection may be limited under applicable law. Jinello checks the work for obvious similarities to known brands, characters and people.

The client is responsible for any AI disclosure or labelling required by advertising platforms or by law where the client publishes the work. Jinello may use third-party tools and freelancers, such as voice actors, and remains responsible for the work.

If the client asks Jinello to create AI-generated images, video or voice based on a real person, such as the founder, an employee or an influencer, the client confirms it has that person’s prior written consent for this use, including in paid advertising. Jinello may ask for proof of this consent and may refuse to work with a person’s likeness without it. The client indemnifies Jinello against any claims arising from the use of a real person’s likeness or voice. If consent is withdrawn, the client is responsible for removing the ads concerned.

Client response and inactivity

All project communication goes by email to the contact person named in the project agreement. Emails sent there count as received.

A response only counts if it contains what was requested: the materials Jinello requested by email, one consolidated set of feedback, or a written approval. Partial answers or promises to respond later do not count and do not stop any of the periods below.

If the client does not respond for 14 calendar days, Jinello will send one reminder. If there is still no response within 7 calendar days after that reminder:

Concepts: the latest delivered concepts are deemed approved in writing. The Ad Satisfaction Guarantee ends and video production starts.

Videos: the latest delivered videos are deemed accepted as final. Remaining revision rounds expire and the project is completed.

If, within 14 calendar days of payment, the client has not scheduled the strategy session or has not supplied the requested materials, Jinello sends one reminder. If this is still not done within 7 calendar days after that reminder, Jinello may close the project. The client is then refunded the price minus 25% for reserved time, planning and administration costs. Restarting requires a new booking.

If the project is not completed within 45 calendar days after payment because of delays on the client’s side, Jinello will notify the client by email after day 45. 15 calendar days after that notice, Jinello may complete the project with the deliverables produced at that point. The Ad Satisfaction Guarantee then no longer applies, and no refund is due for work that could not be completed because of these delays.

Missed strategy session: the client may reschedule the strategy session free of charge up to 24 hours before it starts. If the client misses the session without this notice, Jinello offers one new time. If the client also misses that session, Jinello may close the project. The client is then refunded the price minus 25% for reserved time, planning and administration costs.

Concepts and revisions

The package includes three concept revision rounds before production begins, with one consolidated set of feedback covering all three concepts per round. The client must approve all three concepts in writing before video production begins. After concept approval, the package includes two video revision rounds, each with one consolidated set of feedback across all nine videos. Video revisions refine the approved creative direction; a new concept, major change in direction or additional revision may require a separate quote and written approval.

Ad Satisfaction Guarantee

The Ad Satisfaction Guarantee applies only to the three creative concepts before video production begins. If the client remains unsatisfied after all three included concept revision rounds have been completed, the client may request a full refund of the price paid within five business days after receiving the final revised concepts. Eligible refunds are issued within seven calendar days. Once the client approves all three concepts in writing, the Ad Satisfaction Guarantee ends and video production begins. After a refund, all rights to use the concepts, scripts and storyboards end; the client must delete these materials and must not use or distribute them. The guarantee does not apply to completed videos, ad spend, sales, ROAS or other campaign results. These terms do not limit any mandatory legal rights.

Stopping a project early

The client may end a project early by email. The client is then refunded as follows:

Before kickoff: the full price minus 10% for planning and administration costs, or minus 25% if Jinello closes the project because the client did not schedule or attend the strategy session or did not supply the requested materials.

After kickoff, before the concepts are approved: 50% of the price.

After the concepts are approved, or deemed approved: no refund, because video production has started.

Jinello may end a project early by email if the client seriously breaches the agreement, for example by using the work without paying or by behaving abusively. The same refund rules then apply.

If Jinello cannot complete the project for reasons within its own control, the client is refunded proportionally for the work not delivered. The Ad Satisfaction Guarantee applies separately from these rules, and none of this limits any mandatory legal rights.

Delivery, corrections and file storage

Jinello delivers the final videos as MP4 files via a download link, such as a Google Drive folder. Project files, raw AI generations and other source files are not part of the deliverables, unless agreed otherwise in writing.

After final delivery, Jinello corrects clear errors free of charge, such as a typo or a wrong logo, if the client reports them within 14 calendar days. Other changes after final delivery require a separate quote.

Jinello keeps the final files available for 90 calendar days after final delivery and may delete them after that. The client is responsible for downloading and storing the files.

Intellectual property and client materials

The client retains ownership of its own brand assets and materials and confirms it has the rights needed for their use in the project.

Upon full payment and final delivery, the client receives a worldwide, perpetual licence to use the agreed final deliverables commercially, including on its website, social media channels and in paid advertising. The client may provide these deliverables to its agencies and advertising partners for use on its behalf. Any specific restrictions on third-party materials will be disclosed before they are included in the final deliverables. Jinello retains its underlying production methods, processes and general know-how. Any transfer of additional intellectual property rights must be agreed in writing. If the client reverses or disputes the payment, all usage rights end immediately.

Third-party materials, including music, stock assets or software-generated elements, remain subject to the applicable licences and service terms. Materials refunded under the Ad Satisfaction Guarantee may not be used by the client.

Advertising results and client approvals

Jinello provides creative work, not advertising management or a promise of a particular click-through rate, cost per acquisition, conversion rate, revenue or ROAS. Results depend on factors outside Jinello's control, including the product, offer, audience, targeting, landing page, platform and media buying. The client remains responsible for verifying product claims, legal disclosures, necessary approvals, advertising policies, and the suitability of material before publication.

Confidentiality

Both parties must treat non-public business information received during the project as confidential and use it only for the engagement, except where disclosure is required by law, approved in writing, or necessary for trusted service providers carrying out the work under appropriate confidentiality obligations.

Portfolio use. In the project agreement, the client chooses whether Jinello may show the final videos in its portfolio. If the client chooses yes, Jinello may show them on its website, social media and in sales conversations, but only after the client has published them. Jinello never shares the client’s results, figures or other non-public information without separate written permission. If the client chooses no, the project stays private.

Liability

To the extent permitted by applicable law, Jinello is not liable for indirect or consequential loss such as lost profit, lost advertising spend or missed commercial opportunities. Jinello’s total liability for direct loss is limited to the amount the client paid for the project concerned. No limitation or exclusion applies to loss caused by Jinello’s intent or deliberate recklessness, or to liability that cannot legally be limited. Nothing in these terms removes rights or remedies that the law does not allow the parties to exclude.

Force majeure

Jinello is not liable for delays caused by circumstances beyond its reasonable control, such as illness, outages of third-party tools or platforms, or internet failures. The timeline is then extended by the length of the delay, and Jinello informs the client as soon as possible. If the delay lasts longer than 30 calendar days, either party may end the project and the client is refunded proportionally for the work not delivered.

Final provisions

Changes to an agreement are only valid if agreed in writing; email counts as writing. Arrangements made by phone or video call only become binding once confirmed by email. The English text of these terms governs. If any provision is invalid, the rest remains in force and is replaced by a valid provision that comes closest to its purpose. The client may not transfer an agreement to another party without Jinello’s written consent.

Governing law and disputes

Dutch law governs business engagements with Jinello. The parties will first attempt to resolve a dispute directly. If a dispute remains, it is submitted exclusively to the District Court of Overijssel (Rechtbank Overijssel), the Netherlands, subject to mandatory rules on jurisdiction.

Changes to these terms

Jinello may update the terms for future engagements. The version provided to or accepted by the client when entering an engagement applies to that engagement, unless both parties agree otherwise in writing.

Contact

Jinello is a sole proprietorship based in Hengelo, the Netherlands. KvK: 87204541. For questions about these terms, email info@jinello.com.